Brief Introduction On S.E.O.
The ultimate goal of an SEO (Search Engine Optimization) campaign is to increase traffic to your website. But not just any traffic. The customers that come to your website should be qualified, relevant traffic, ready to purchase a product, download a demo, fill out a form, or whatever desired action is appropriate.

Track The Amount of Traffic Going to Your Website
DS Interactive Design can install analytics code which can determine how much traffic your site is drawing each day. Having this analytics can give you a full detailed traffic report; from how many unique visitors are coming to your site, to knowing how long that visitor stays on your site.

Research
DS Interactive Design's first task in all SEO setup is research. In the research we:

• Gather industry/company - specific information
• Research competitors
• Keyword Effectiveness Index (KEI) Research - which words are users actually using in their searches for information that would lead them to your business?
• A final list of key phrases will be determined
• Identify which pages are appropriate for each particular phrase

From the Research we then take that information and program the keywords to the site using: meta tags, alt tags, title index, links, XML scripts, and site structure.

Rankings on 2.16.2009 (keywords: "interactive design tampa"):